Created in 1999 and cofounded by Mustapha Terki and Jacques Primeau, MEG Montreal is a pioneering event in terms of reach and breadth for global electronic music. MEG was one of the first spaces in Montreal open to young producers and creators, and one of the first events to provide Canadian crowds and visitors to Montreal with privileged access to upcoming sounds. The discovery of emerging artists in electronic music, pop, rock, hip-hop and beyond is at the heart of MEG’s mandate. MEG also aims to encourage cultural exchanges between Canada and the global music scene, emphasizing the France-Quebec connection, and to encourage exchanges between North American and European artists. The event has forged a reputation for professional and international expertise, over its many years.